Don West

Web development & consulting

Senior front-end developer experienced in working closely with design / UX teams in agency environments servicing visually rich, heavily brand-led clients.

10+ years experience. Likes well structured code built with best practices, accessibility & usability. Well organised. Likes detail. Problem solver. Loves great design but confident enough to challenge design & functional requirements where necessary to deliver in budget. Estimates accurately. Adaptable & enthusiastic.

Brief history
  • February 2016 to present
    Freelance developer
    Various clients incl. Conran Design Group, M&C Saatchi, Brandwidth, IBM, Radley Yeldar, BlackRock, RAPP Worldwide, News UK (The Times)
  • January 2006 to January 2016
    Lead developer
    Salterbaxter (Sustainability consultancy). BAU / pitch & dev build for various clients incl. Sky, Hammerson, Marks & Spencer, DeBeers, AngloAmerican, Rolls-Royce, DMGT, British Land, Adidas, British Library
  • January 2003 to December 2005
    Freelance interactive developer (Flash)
    Various clients incl. Agency.com, Razorfish, McCann Erickson, Ogilvy, Kiss FM, KPMG, Condé Nast
  • December 1999 to December 2002
    Interactive producer
    BamberForsyth:Fitch (brand consultancy). BAU / pitch & dev build for various clients incl. Unilever, Diageo, AMEC, Shell, Barclays, Glaxo Welcome, Blue Circle, P&O Nedlloyd, Reckitt Benckiser, Fortnum & Mason
  • BA Graphic Design (2:1)
    Chelsea College of Art
Skills
  • HTML, CSS (SASS, BEM, Grid, Flexbox, responsive layouts), JS (ES6 & JQuery), PHP, MySQL, Apache, Linux Shell, Git, Bootstrap, Foundation, Tailwind. WCAG 2.0 & WAI-ARIA.
    Adobe Creative Suite, Sketch, Figma.
Recent work
Services

WordPress

As a WordPress specialist, I can help coordinate your projects from the inital stages of planning, advising on the best methods to maximise the effectiveness of your site and improve your ROI. I’ve worked with startups, charities, SMBs and large corporations to help ensure their business objectives are met. Having worked on multiple WordPress projects and I am confident I can do pretty much anything your project requires. So whether you need to develop it, secure it, maintain it or fix it, I can help you.

Responsive HTML email

I have a strong understanding of modern responsive email design and build, including Dark Mode best practice, and email compliance (GDPR etc.). I have good experience with a variety of ESP platforms including Pardot, HubSpot, Dotdigital, MailChimp, Campaign Monitor, Salesforce Marketing Cloud / AMPscript, Comarch, Movable Ink, Blaze. I produce performant hand-coded HTML email templates from supplied artwork (Adobe Photoshop, Adobe XD, Sketch, Figma). I have extensive experience in testing and debugging using Litmus/Email on Acid to produce accurate and consistent rendering across different email clients.

Web development

With a keen eye for detail, I aim to replicate designs faithfully across mobile and desktop browsers. Bug tracking & problem solving are second nature. I'm comfortable using a range of bundling and build tools (Gulp, Webpack) and am well versed in agile methodologies including Scrum. While I primarily work within in the LAMP stack, I am experienced with the AWS hosting infrastructure (EC2, Lightsail, Route53, Cloudfront). I am comfortable picking up other CMS platforms and in the past I have integrated templates for Umbraco, Drupal, Joomla, Sitefinity, SiteCore, Grouptree, SharePoint, Adobe CQ5 & Episerver.

Consulting

With more than a decade of experience I can forward think development and design during the consultation phase of the project and add ideas or recommendations based on real experience of what works.

I have an abiding interest in accessibility and frequently advise on and deliver accessibility audits. I am comfortable writing technical/functional documentation and interpreting requirements to stakeholders.